SXSW Business Cards

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It has been customary for SXSW to change the design of their business card every year to reflect that season’s updated look and feel. In an effort to leverage some brand identity from previous years, I was tasked with creating a business card that would remain “evergreen.” Using the conference-specific color palette and elements common throughout the (then) 24-year history of the event, I created a playful, eye-catching card that conveys the high energy of our company and the industries we represent.